Our Story

Our Team

Beer Money Entertainment was built on a shared passion for music, community, and creating events that bring people together. What started as a love for local music and supporting artists has grown into a series of events that connect musicians, vendors, nonprofits, and audiences across the Carolinas.

Together, Melissa Easley and Froman Howard combine their strengths in event production, media, and music to create experiences that celebrate local talent while supporting meaningful causes.

A smiling woman with blue-tipped hair poses for a selfie alongside a man with curly hair, who holds a cup and makes a surprised expression against a sunny outdoor backdrop.
A man with curly hair wearing a plaid shirt and a brown vest is speaking into a microphone on stage, holding a piece of paper. The background features a wooden door and musical equipment.

Owner and Talent Acquisition lead for Beer Money Entertainment.

With years of experience performing, producing events, and supporting artists in the local music scene, Froman brings energy, creativity, and a deep love of live music to every event.

From booking talented artists to creating an unforgettable atmosphere for audiences, Froman helps shape the live music experiences that make Beer Money Entertainment events unique. His passion for music and community drives BME’s mission to bring artists, businesses, and audiences together through live entertainment.

A person with long, dark hair featuring blue highlights, wearing glasses and a burgundy shirt, smiling while holding a Nikon camera.

Creative Director and Event Producer for Beer Money Entertainment and is the owner of Rhythm & Exposure Media.

Through Rhythm & Exposure, Melissa provides the photography, media production, and visual storytelling that bring BME events to life.

From capturing the energy of live performances to creating promotional media and marketing visuals, Melissa helps shape the look and feel of each event. A former educator with a passion for community engagement, she enjoys using music, media, and events to help connect artists, local businesses, and nonprofits in meaningful ways.

Four women holding colorful signs celebrating teachers and education, posing in front of a Classroom Central banner.

Beer Money Entertainment was created to bring people together through live music, community, and causes that matter. From charity concerts and Pride celebrations to education-focused events, BME creates experiences that connect artists, audiences, and local organizations.

As the events continue to grow, BME remains rooted in its mission of supporting local musicians, nonprofits, and small businesses while creating unforgettable live music experiences for the community.

A man with a beard playing an acoustic guitar while singing into a microphone on stage. He is wearing sunglasses and a cap, with a light blue patterned shirt and beige pants.

5 community events

100+ vendors supported

Multiple nonprofit partners

Thousands of attendees

April 26, 2026 • 1pm-6pm • Skiptown CLT • 21+ Only + Pets welcome

Huntersville Pride in the Park

June 14, 2026 • 1pm-6pm • Veterans Park, Huntersville • Family Friendly

August 9, 2026 • 1pm-6pm • Resident Culture • Family Friendly

Jammin’ for Education

October 4, 2026 • 1pm-6pm • Starlight on 22nd • Family Friendly

Nov 14, 2026 • 1pm-6pm • Stumptown Park, Matthews • Family Friendly